How quirkiness can be your secret weapon — Damon Burton // SEO National

Damon Burton, President of SEO National, looks into modern content strategies. Developing your online voice can be tricky. But it could pay off handsomely when it comes to creating content that both engages and converts. Today, Damon breaks down why quirkiness can be your secret weapon in content.
About the speaker

Damon Burton

SEO National

- SEO National

Increase sales by showing up higher on Google for words you can monetize, without paying for ads.rnrnWe literally wrote the book on how to make your website rank, gain a competitive edge, and build a sustainable business; the Amazon best seller Outrank.rn

Show Notes

  • 04:00
    Why quirkiness is so important
    Willingness to make mistakes to figure out your voice is very important. Its all about getting to what youre able to talk about well and what aligns with your personality.
  • 07:06
    Dealing with vulnerability
    At times you wont be able to comment on certain topics meaningfully because you just dont know enough. It is okay to admit that you dont know it all.
  • 10:47
    How content strategies affect the bottomline
    Strategies that provide solutions to customers do the best. Relatable, unique content generates higher engagement and conversions.
  • 14:26
    Remaining authentic while boosting search engine performance
    Modern search engines can understand context so its not enough to default to keyword stuffing. The key is to write for the customer with readability in mind.

Quotes

  • "When you put yourself out there, people can tell if it's real or not." -Damon Burton, President, SEO National

  • "I was always okay with delayed gratification, not forcing myself from step four to step 10." -Damon Burton, President, SEO National

  • "When we started going from high 6 figures to the 7-figure annual mark, the only thing that changed was being more vocal with who I am." -Damon Burton, President, SEO National

  • "It took me maybe two, three months to start finding a good balance of topics to talk about that aligned with me when trying to present that quirkiness." -Damon Burton, President, SEO National

  • "You have to go through this detox cycle of getting out of the imposter syndrome and finding balance." -Damon Burton, President, SEO National

  • "My business doubled within less than a year when I found out what I was really good at talking about." -Damon Burton, President, SEO National

  • "You have to be willing to make mistakes and trip over yourself to figure out who you are in your online personality." -Damon Burton, President, SEO National

  • "I'm okay with telling the audience or the platform, I don't know enough about this." -Damon Burton, President, SEO National

  • "Entrepreneurs need to get comfortable with a lot of things. In discussions, you don't have to know everything." - Damon Burton, President, SEO National

  • "I don't know enough to be the person to tell this story. It's not that I don't care about. I shouldn't be the shepherd of that conversation." -Benjamin Shapiro, Host, VOS podcast

  • "I tell my copywriters to focus on communicating the story or solving the problem." -Damon Burton, President, SEO National

  • "Most people can't write on a moment's notice. But if you map out the topics, you can mass produce a lot of topics." -Damon Burton, President, SEO National

  • "When you provide a unique piece of content, people read longer. Search engines pay attention to how long people stay on the website. They'll deem it a more valuable piece of content." -Damon Burton, President, SEO National.

  • "When you put a little bit of personality into the content pieces, that's what converts people." - Damon Burton, President, SEO National

  • "People convert on the personal stories. They're buying because of the uniqueness of something you said that they can relate to." - Damon Burton, President, SEO National

  • "Search engines have become smart enough nowadays they can understand the general context and position of a piece of content." - Damon Burton, President, SEO National

About the speaker

Damon Burton

SEO National

- SEO National

Increase sales by showing up higher on Google for words you can monetize, without paying for ads.rnrnWe literally wrote the book on how to make your website rank, gain a competitive edge, and build a sustainable business; the Amazon best seller Outrank.rn

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